FEM Indonesia – Rip Curl announced the recent appointment of Brooke Farris as Rip Curl’s Chief Executive Officer.

This follows Michael Daly’s previously announced promotion from this role to Group Chief Executive Officer and Managing Director of Kathmandu Holdings Limited. Brooke will report to Michael in his new capacity as Rip Curl’s Chief Executive Officer.

“After a thorough search process, involving both internal and external potential candidates, I am pleased to announce that Brooke Farris will be the new CEO of Rip Curl. Brooke has contributed greatly to the success and growth of Rip Curl over the past 11 years with her undeniable commitment to the brand, our products and our crew. I am sure he will bring the same commitment and leadership into his new role. Congratulations Brooke.” said Michael Daly in a press release recently.

Brooke began working with Rip Curl in 2010, a long relationship spanning multiple roles within the brand, from running Rip Curl surf events worldwide, and executing marketing strategies across retail, wholesale, social media, teams and events as a Manager. Marketing ANZ, to leading strong online sales growth as GM Digital and forming a key part of Rip Curl’s global executive team.

Brooke’s current role as Women’s GM has seen her renew the focus and vision of the women’s brand while growing women’s businesses globally.

“Rip Curl has been ingrained throughout my life since I was a teenager. I am honored to be announced as the new CEO. It is an absolute privilege to lead our talented and passionate crew around the world and I am motivated to build on our venerable 52 year history and leverage our continued market success,” commented Brooke Farris in the CEO role of Rip Curl August 16, 2021.

Rip Curl offers a wide range of surf-related products, from highly technical wetsuits, board shorts and swimwear to beach lifestyle wear, gear and accessories.

Rip Curl has strong brand awareness worldwide and operates an extensive network of retail stores and wholesale relationships throughout Australia, New Zealand, Europe, North America, South America, South Africa and Southeast Asia. [kristiaprilia]